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Speed dating is a formalized matchmaking process of dating system whose purpose is to encourage people to meet a large number of new people.

As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.

While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.

Requirement for each event vary with the organizer.

Specific age range based on gender is a common restriction for events.

Many speed dating events are targeted at particular communities: for example, LGBT people, polyamorists, Some feel that speed dating has some obvious advantages over most other venues for meeting people, such as bars, discotheques, etc.

in that everybody is purportedly there to meet someone, they are grouped into compatible age ranges, it is time-efficient, and the structured interaction eliminates the need to introduce oneself.

At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.

If there is a match, contact information is forwarded to both parties.

Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.

There are many speed dating events now in the United Kingdom, Canada, and the United States.

One of the advantages that speed dating has over online speed dating and online dating in general is that when being face to face with someone, you get a better sense of who they are due to their body language, gestures, tonality and more.