The prospect of a man sending money to a woman he's never met in person is a bit puzzling.
Here's how Brian, founder and CEO, explained it: "Guys send girls money whether it's for content or simply to be a nice, generous guy.
The site isn't a one-way system where the men chase the women.
The fact that there are far more incoming male customers than females on the site means that the women have to adopt sales skills to generate their own demand.
My Girl Fund user "Kandidreams," 27, has been on the site for three years. "I'm a stay-at-home mom with two kids (my first-born [died] in 2008)," she said.
"I just run the house while the husband is at his job. During the day I am just your typical mom, honestly." She and her husband met on a different site that she described as being for "pinup nudes, so he kinda knew what he was getting into." She had previously been a body piercer, working out of a tattoo studio for "a number of years." After studying graphic design and "doing a real job for a company," she decided it wasn't for her.
Men pay her and many other women for their time and company online. My Girl Fund is a website for men to interact with women via text and video chat.
A system is also in place for men to privately pay the women if they want to. Over the last six years, My Girl Fund has developed into a unique community with its own norms and economy.
There are varying levels of involvement to consider — some women may only use the site once in a while, whereas others make it their full-time job.
One such full-time user anonymously shared that she makes between ,000 and ,000 a year on My Girl Fund.
People can go there and interact with real people, not porn starlets acting, but real girls being themselves." By and large the site is full of down-to-earth women.
They're not models or "performers." They're the girls next door — literally, as most work from their own homes.
"I have two guys that tell me they love me throughout the day.